Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

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Material type: Text

TextPublication details: New Delhi: Prentice hall of India, 2004.Description: vii, 144 p. : Ill. 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5826.5 .K45 2004 (Browse shelf(Opens below))	C.2	Available		1841705

Includes index.

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