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1.
Marketing research essentials / Carl McDaniel and Roger Gates by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : John Wiley, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.2 .M3825 2006.

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2.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason : Thomson/South-Western, 2004
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (8)Call number: HF5415.L36 2004, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.L36 2004.

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3.
Contemporary marketing research / Carl McDaniel and Roger Gates by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: West Publication company. 1996
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.2 .M33 1996.

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