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AMA handbook for customer satisfaction / Alan Dutka.

By: Contributor(s): Material type: TextTextPublication details: Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., U.S.A. : NTC Business Books, c1994.Description: viii, 231 p. : ill. ; 24 cmISBN:
  • 0844234540 :
Subject(s): DDC classification:
  • 658.8/12 20
LOC classification:
  • HF5415.3 .D88 1994
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Informatics and Virtual Education Library Collection General Collection HF5415.3 .D88 1994 (Browse shelf(Opens below)) Available 1285

At head of title: American Marketing Association.

Includes bibliographical references (p. 219-222) and index.

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