|
|
1.
|
Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
by PERREAULT, William D | McCarthy, E. Jerome [Joint author]. Edition: 14th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education
[Call number: HF5415.13 .M369 2002]
(1), Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .M369 2002]
(2). Items available for reference: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .M369 2002]
(1).
|
|
|
2.
|
International marketing / Vern Terpstra and Ravi Sarathy
by Terpstra, Vern | Sarathy, Ravi [Joint author]. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1416 .T48 2000]
(4).
|
|
|
3.
|
The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam
by Schewe, Charles D | Hiam, Alexander Watson [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .H47 1998]
(1).
|
|
|
4.
|
Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter
by Churchill, Gilbert A | Peter, J. Paul [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .C52 1998]
(1).
|
|
|
5.
|
Principles & practice of marketing / Jim Blythe
by Blythe, Jim. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Thomson, 2014Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .B48 2006]
(2).
|
|
|
6.
|
Marketing channels : a management view / Bert Rosenbloom
by Rosenbloom, Bert. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : The dryden Press, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.129 .R67 1991]
(1).
|
|
|
7.
|
International marketing / R. Srinivasan
by Srinivasan, R. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice - Hall of India, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1416 .S33 2005]
(3).
|
|
|
8.
|
Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk
by Farese, Lois Schneider | Kimbrell, Grady [Joint author] | Woloszyk, Carl A [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Mc Graw Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .F37 2003]
(6).
|
|
|
9.
|
Foundations of marketing / William M. Pride and O. C. Ferrell
by Pride, William M | Ferrell, O. C [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .P75 2004]
(1).
|