The University of Dodoma Library Catalog

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1. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415.13 .M369 2002] (1), Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2002] (2). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2002] (1).

2. International marketing / Vern Terpstra and Ravi Sarathy

by Terpstra, Vern | Sarathy, Ravi [Joint author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1416 .T48 2000] (4).

3. The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam

by Schewe, Charles D | Hiam, Alexander Watson [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .H47 1998] (1).

4. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .C52 1998] (1).

5. Principles & practice of marketing / Jim Blythe

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson, 2014Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .B48 2006] (2).

6. Marketing channels : a management view / Bert Rosenbloom

by Rosenbloom, Bert.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : The dryden Press, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.129 .R67 1991] (1).

7. International marketing / R. Srinivasan

by Srinivasan, R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice - Hall of India, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1416 .S33 2005] (3).

8. Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady [Joint author] | Woloszyk, Carl A [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .F37 2003] (6).

9. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P75 2004] (1).

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