Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck
Material type: TextPublication details: Cincinnati : College Division, South-Western Publishing Company, 1994Description: xv, 404 p.: col. ill. ; 24 cmISBN:- 0 53882823 4
- HF 5415.13 .F47 1994
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection Special Reserve | Non-fiction | HF 5415.13 .F47 1994 (Browse shelf(Opens below)) | C.1 | Not For Loan | 6927 |
Includes bibliographical references and index
There are no comments on this title.
Log in to your account to post a comment.