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1.
Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
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Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF 5415 .P47 2003, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415 .P47 2003.

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2.
Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : College Division, South-Western Publishing Company, 1994
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.13 .F47 1994.

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