The University of Dodoma Library Catalog

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1. Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]

by Wong, Kenneth B.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2005Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M309 2005] (2).

2. Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert

by Capon, Noel | Capon, Roy [Joint author] | Mac Hulbert, James [Joint author].

Edition: European editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wessex, 2009Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .13.C37 2009] (3).

3. Marketing / Roger A. Kerin & Steven W. Hartley

by Kerin, Roger A | Hartley, Steven W [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; Mc Graw Hill Education. 2019Online access: Click here to access online Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .K47 2019] (1).

4. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5823 .A13 1996] (1), Library, Collection of Business Studies and Law [Call number: HF 5813 .I53B38 2007] (2).

5. Marketin : concpets and strategies / Dibb, Sally ...[et al.]

by Dibb, Sally.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1997Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .D53 1997] (1).

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