Creating customer evangelists: how loyal customers become a volunteer sales force /
McConnell, Ben
Creating customer evangelists: how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba - Chicago: Dearborn Trade Publishing, 2002 - x, 214 p. : ill. ; 23 cm.
Includes bibliographical references (p. 206-207) and index.
0-7931-5561-4
2002012221
Customer relations.
Relationship marketing.
HF5415.5 / .M1834 2002
Creating customer evangelists: how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba - Chicago: Dearborn Trade Publishing, 2002 - x, 214 p. : ill. ; 23 cm.
Includes bibliographical references (p. 206-207) and index.
0-7931-5561-4
2002012221
Customer relations.
Relationship marketing.
HF5415.5 / .M1834 2002