Creating customer evangelists: how loyal customers become a volunteer sales force /

McConnell, Ben

Creating customer evangelists: how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba - Chicago: Dearborn Trade Publishing, 2002 - x, 214 p. : ill. ; 23 cm.

Includes bibliographical references (p. 206-207) and index.

0-7931-5561-4

2002012221


Customer relations.
Relationship marketing.

HF5415.5 / .M1834 2002
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