McConnell, Ben.
Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba. - Chicago : Dearborn Trade Pub., c2003. - x, 214 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-207) and index.
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
0793155614
2002012221
Customer relations.
Relationship marketing.
HF5415.5 / .M1834 2003
658.8
Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba. - Chicago : Dearborn Trade Pub., c2003. - x, 214 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-207) and index.
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
0793155614
2002012221
Customer relations.
Relationship marketing.
HF5415.5 / .M1834 2003
658.8