The University of Dodoma Library Catalog

Creating customer evangelists : (Record no. 1902)

000 -LEADER
fixed length control field 01961cam a22003134a 4500
001 - CONTROL NUMBER
control field 12875890
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150529111326.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020730s2003 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002012221
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0793155614
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .M1834 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McConnell, Ben.
9 (RLIN) 1589
245 10 - TITLE STATEMENT
Title Creating customer evangelists :
Remainder of title how loyal customers become a volunteer sales force /
Statement of responsibility, etc Ben McConnell, Jackie Huba.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc Dearborn Trade Pub.,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent x, 214 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 206-207) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 657
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
9 (RLIN) 1590
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Huba, Jackie.
9 (RLIN) 1591
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html">http://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html">http://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          Library, College of Informatics and Virtual Education (CIVE) Library, College of Informatics and Virtual Education (CIVE) General Collection 2015-03-31 Donation HF5415.5 .M1834 2003 584 2015-03-31 2015-03-31 Books
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