The University of Dodoma Library

PERREAULT, William D.

Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy - 14th ed. - Boston : McGraw-Hill, 2002 - xxxii,(various paging) p. : col. ill. (charts, graphs and map) ; 28 cm.

Includes bibiliographical references and indexes


System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

0-07-240947-9 (alk. paper) 0-07-112110-2 (international : alk. paper)

2001054436


Marketing
Management
Global economy
Marketing strategy
Marketing segmentation
Marketing positioning
Decision making
Buying behaviour
Promotion
Persoanl selling
Advertising
Sales promotion
Retailer
Wholesalers
Planning strategy
Pricing
Ethical marketing

HF 5415.13 / .M369 2002
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