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Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

By: PERREAULT, William D.
Contributor(s): McCarthy, E. Jerome [Joint author].
Material type: TextTextPublisher: Boston : McGraw-Hill, 2002Edition: 14th ed.Description: xxxii,(various paging) p. : col. ill. (charts, graphs and map) ; 28 cm.ISBN: 0-07-240947-9 (alk. paper); 0-07-112110-2 (international : alk. paper).Subject(s): Marketing | Management | Global economy | Marketing strategy | Marketing segmentation | Marketing positioning | Decision making | Buying behaviour | Promotion | Persoanl selling | Advertising | Sales promotion | Retailer | Wholesalers | Planning strategy | Pricing | Ethical marketingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2002 (Browse shelf) C.2 Missing Not For Loan 174849
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2002 (Browse shelf) C.3 Available 174851
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2002 (Browse shelf) C.4 Available 175053
Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415.13 .M369 2002 (Browse shelf) 1-4 Available 618

Includes bibiliographical references and indexes

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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