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The University of Dodoma Library Catalog

Basic marketing : (Record no. 1925)

000 -LEADER
fixed length control field 01561cam a22004454a 4500
001 - CONTROL NUMBER
control field 12556934
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200729210950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011005s2002 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001054436
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-240947-9 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-112110-2 (international : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .M369 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name PERREAULT, William D.
9 (RLIN) 1688
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach/
Statement of responsibility, etc William D. Perreault and E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,(various paging) p. :
Other physical details col. ill. (charts, graphs and map) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes bibiliographical references and indexes
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 1689
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 76963
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global economy
9 (RLIN) 72175
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
9 (RLIN) 76204
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing segmentation
9 (RLIN) 76770
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing positioning
9 (RLIN) 76947
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision making
9 (RLIN) 76964
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buying behaviour
9 (RLIN) 76458
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
9 (RLIN) 69874
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persoanl selling
9 (RLIN) 76965
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 76966
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
9 (RLIN) 6295
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailer
9 (RLIN) 76967
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Wholesalers
9 (RLIN) 76779
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning strategy
9 (RLIN) 76968
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
9 (RLIN) 72164
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ethical marketing
9 (RLIN) 76969
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
9 (RLIN) 1690
Relator term Joint author
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name www.mhhe.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Collection code Cost, normal purchase price
  Missing     Not For Loan Library, College of Business Studies and Law (CBSL) Library, College of Business Studies and Law (CBSL) General Collection 2015-10-22   HF 5415.13 .M369 2002 174849 2015-10-22 C.2 2015-10-22 Books Non-fiction 30000.00
          Library, College of Business Studies and Law (CBSL) Library, College of Business Studies and Law (CBSL) General Collection 2015-10-22   HF 5415.13 .M369 2002 174851 2015-10-22 C.3 2015-10-22 Books Non-fiction 30000.00
          Library, College of Business Studies and Law (CBSL) Library, College of Business Studies and Law (CBSL) General Collection 2015-10-22   HF 5415.13 .M369 2002 175053 2015-10-22 C.4 2015-10-22 Books Non-fiction 30000.00
          Library, College of Informatics and Virtual Education (CIVE) Library, College of Informatics and Virtual Education (CIVE) General Collection 2015-03-31 Donation HF5415.13 .M369 2002 618 2015-03-31 1-4 2015-03-31 Books    
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