Marketing /

Grewal, Dhruv

Marketing / Dhruv Grewal and Michael Levy - Boston : McGraw-Hill Irwin, 2008. - (xxxiii, various pagination) : ill . ; 25 cm.

Includes bibliographical references and index

9780073049021 0073049026

2006100298


Marketing
Market place
Marketing ethics
Product
Targeting
Packaging decision
Services
Pricing concepts
Strategic pricing
Supply chain
Advertising
Sales promotions
Sales management
Global marketing
Consumer behaviour
Marketing environment

HF 5415 / .G74 2008
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