The University of Dodoma Library Catalog

Grewal, Dhruv

Marketing / Dhruv Grewal and Michael Levy - Boston : McGraw-Hill Irwin, 2008 - xxxiii, (various pagings) : some col. ill. (charts and graphs) ; 25 cm.

Includes bibliographical references and index

978-0-07-304902-1 (alk. paper) 0-07-304902-6 (alk. paper)

2006100298


Marketing
Market place
Marketing ethics
Product
Targeting
Packaging decision
Services
Pricing concepts
Strategic pricing
Supply chain
Retailing
Advertising
Sales promotions
Sales management
Personal selling
Global marketing
Consumer behaviour
Marketing environment

HF 5415 / .G675 2008
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