Grewal, Dhruv
Marketing / Dhruv Grewal and Michael Levy - Boston : McGraw-Hill Irwin, 2008 - xxxiii, (various pagings) : some col. ill. (charts and graphs) ; 25 cm.
Includes bibliographical references and index
978-0-07-304902-1 (alk. paper) 0-07-304902-6 (alk. paper)
2006100298
Marketing
Market place
Marketing ethics
Product
Targeting
Packaging decision
Services
Pricing concepts
Strategic pricing
Supply chain
Retailing
Advertising
Sales promotions
Sales management
Personal selling
Global marketing
Consumer behaviour
Marketing environment
HF 5415 / .G675 2008
Marketing / Dhruv Grewal and Michael Levy - Boston : McGraw-Hill Irwin, 2008 - xxxiii, (various pagings) : some col. ill. (charts and graphs) ; 25 cm.
Includes bibliographical references and index
978-0-07-304902-1 (alk. paper) 0-07-304902-6 (alk. paper)
2006100298
Marketing
Market place
Marketing ethics
Product
Targeting
Packaging decision
Services
Pricing concepts
Strategic pricing
Supply chain
Retailing
Advertising
Sales promotions
Sales management
Personal selling
Global marketing
Consumer behaviour
Marketing environment
HF 5415 / .G675 2008