Marketing / (Record no. 2236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01257cam a22004094a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14657061 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317094750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061205s2008 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006100298 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073049021 |
| International Standard Book Number | 0073049026 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .G74 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv |
| 9 (RLIN) | 147 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Dhruv Grewal and Michael Levy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (xxxiii, various pagination) : |
| Other physical details | ill . ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 148 |
| Topical term or geographic name as entry element | Market place |
| 9 (RLIN) | 75841 |
| Topical term or geographic name as entry element | Marketing ethics |
| 9 (RLIN) | 76538 |
| Topical term or geographic name as entry element | Product |
| 9 (RLIN) | 72458 |
| Topical term or geographic name as entry element | Targeting |
| 9 (RLIN) | 76463 |
| Topical term or geographic name as entry element | Packaging decision |
| 9 (RLIN) | 76539 |
| Topical term or geographic name as entry element | Services |
| 9 (RLIN) | 68242 |
| Topical term or geographic name as entry element | Pricing concepts |
| 9 (RLIN) | 76540 |
| Topical term or geographic name as entry element | Strategic pricing |
| 9 (RLIN) | 76541 |
| Topical term or geographic name as entry element | Supply chain |
| 9 (RLIN) | 64503 |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 76543 |
| Topical term or geographic name as entry element | Sales promotions |
| 9 (RLIN) | 76544 |
| Topical term or geographic name as entry element | Sales management |
| 9 (RLIN) | 11909 |
| Topical term or geographic name as entry element | Global marketing |
| 9 (RLIN) | 74132 |
| Topical term or geographic name as entry element | Consumer behaviour |
| 9 (RLIN) | 76545 |
| Topical term or geographic name as entry element | Marketing environment |
| 9 (RLIN) | 76436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael |
| 9 (RLIN) | 149 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.mhhe.com/grewal-levy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 03/04/2015 | HF5415 .G675 2008 | 33 | 03/04/2015 | C.1 | 03/04/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171209 | 22/09/2015 | C.2 | 22/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171210 | 22/09/2015 | C.3 | 22/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171211 | 22/09/2015 | C.4 | 22/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171212 | 22/09/2015 | C.5 | 22/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171213 | 22/09/2015 | C.6 | 22/09/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171214 | 22/09/2015 | C.7 | 22/09/2015 | Books | |||||
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/09/2015 | HF5415.G74 2008 | 171215 | 22/09/2015 | C.8 | 22/09/2015 | Books |