MARC details
000 -LEADER |
fixed length control field |
01257cam a22004094a 4500 |
001 - CONTROL NUMBER |
control field |
14657061 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20250317094750.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061205s2008 mauab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006100298 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073049021 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073049026 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.G74 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Grewal, Dhruv |
9 (RLIN) |
147 |
245 10 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
Dhruv Grewal and Michael Levy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
(xxxiii, various pagination) : |
Other physical details |
ill . ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
148 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market place |
9 (RLIN) |
75841 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing ethics |
9 (RLIN) |
76538 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product |
9 (RLIN) |
72458 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Targeting |
9 (RLIN) |
76463 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Packaging decision |
9 (RLIN) |
76539 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Services |
9 (RLIN) |
68242 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing concepts |
9 (RLIN) |
76540 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic pricing |
9 (RLIN) |
76541 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Supply chain |
9 (RLIN) |
64503 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
76543 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotions |
9 (RLIN) |
76544 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales management |
9 (RLIN) |
11909 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global marketing |
9 (RLIN) |
74132 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behaviour |
9 (RLIN) |
76545 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing environment |
9 (RLIN) |
76436 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Levy, Michael |
9 (RLIN) |
149 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Host name |
www.mhhe.com/grewal-levy |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |