Marketing / (Record no. 2236)

MARC details
000 -LEADER
fixed length control field 01257cam a22004094a 4500
001 - CONTROL NUMBER
control field 14657061
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317094750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061205s2008 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006100298
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073049021
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073049026
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .G74 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv
9 (RLIN) 147
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Dhruv Grewal and Michael Levy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent (xxxiii, various pagination) :
Other physical details ill . ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 148
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market place
9 (RLIN) 75841
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing ethics
9 (RLIN) 76538
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
9 (RLIN) 72458
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Targeting
9 (RLIN) 76463
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Packaging decision
9 (RLIN) 76539
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services
9 (RLIN) 68242
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing concepts
9 (RLIN) 76540
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic pricing
9 (RLIN) 76541
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Supply chain
9 (RLIN) 64503
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 76543
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotions
9 (RLIN) 76544
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management
9 (RLIN) 11909
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global marketing
9 (RLIN) 74132
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 76545
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing environment
9 (RLIN) 76436
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael
9 (RLIN) 149
856 42 - ELECTRONIC LOCATION AND ACCESS
Host name www.mhhe.com/grewal-levy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 03/04/2015   HF5415 .G675 2008 33 03/04/2015 C.1 03/04/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171209 22/09/2015 C.2 22/09/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171210 22/09/2015 C.3 22/09/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171211 22/09/2015 C.4 22/09/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171212 22/09/2015 C.5 22/09/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171213 22/09/2015 C.6 22/09/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171214 22/09/2015 C.7 22/09/2015 Books
    Library of Congress Classification   Not For Loan Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/09/2015   HF5415.G74 2008 171215 22/09/2015 C.8 22/09/2015 Books
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