The University of Dodoma Library Catalog

Marketing / (Record no. 2236)

000 -LEADER
fixed length control field 01402cam a22004334a 4500
001 - CONTROL NUMBER
control field 14657061
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190617102434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061205s2008 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006100298
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-304902-1 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-304902-6 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .G675 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv
9 (RLIN) 147
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Dhruv Grewal and Michael Levy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, (various pagings) :
Other physical details some col. ill. (charts and graphs) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 148
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market place
9 (RLIN) 75841
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing ethics
9 (RLIN) 76538
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
9 (RLIN) 72458
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Targeting
9 (RLIN) 76463
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Packaging decision
9 (RLIN) 76539
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services
9 (RLIN) 68242
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing concepts
9 (RLIN) 76540
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic pricing
9 (RLIN) 76541
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Supply chain
9 (RLIN) 64503
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailing
9 (RLIN) 76542
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 76543
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotions
9 (RLIN) 76544
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management
9 (RLIN) 11909
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personal selling
9 (RLIN) 76337
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global marketing
9 (RLIN) 74132
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 76545
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing environment
9 (RLIN) 76436
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael
9 (RLIN) 149
Relator term Joint author
856 42 - ELECTRONIC LOCATION AND ACCESS
Host name www.mhhe.com/grewal-levy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Library Collection of Informatics and Virtual Education Library Collection of Informatics and Virtual Education General Collection 2015-04-03 HF5415 .G675 2008 33 2015-04-03 C.1 2015-04-03 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171209 2015-09-22 C.2 2015-09-22 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171210 2015-09-22 C.3 2015-09-22 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171211 2015-09-22 C.4 2015-09-22 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171212 2015-09-22 C.5 2015-09-22 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171213 2015-09-22 C.6 2015-09-22 Books
  Missing       Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171214 2015-09-22 C.7 2015-09-22 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-09-22 HF 5415 .G675 2008 171215 2015-09-22 C.8 2015-09-22 Books
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