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Marketing / Dhruv Grewal and Michael Levy

By: Grewal, Dhruv.
Contributor(s): Levy, Michael [Joint author].
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, 2008Description: xxxiii, (various pagings) : some col. ill. (charts and graphs) ; 25 cm.ISBN: 978-0-07-304902-1 (alk. paper); 0-07-304902-6 (alk. paper).Subject(s): Marketing | Market place | Marketing ethics | Product | Targeting | Packaging decision | Services | Pricing concepts | Strategic pricing | Supply chain | Retailing | Advertising | Sales promotions | Sales management | Personal selling | Global marketing | Consumer behaviour | Marketing environmentOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.2 Available 171209
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.3 Available 171210
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.4 Available 171211
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.5 Available 171212
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.6 Available 171213
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.7 Missing 171214
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .G675 2008 (Browse shelf) C.8 Available 171215
Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415 .G675 2008 (Browse shelf) 1-8 Available 33

Includes bibliographical references and index

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