The University of Dodoma Library Catalog

Ranchhod, Ashok

Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran - 2nd ed. - London : Prentice Hall, 2007 - xxi, 416p. col. ill. (charts and graphs) ; 24 cm.

Includes references and index

978-0-27370674-8


Marketing strategy
Marketing analsis
Marketing positioning
Stake holders
Communicating effectively
Marketing culture
Global marketing

HF 5415 / .R32 2004
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