Marketing strategies:
Ranchhod, Ashok
Marketing strategies: a contemporary approach/ Ashok Ranchhod (et all..) - 2nd ed. - London: Prentice Hall, 2007 - xxi, 416p. ill. ; 24 cm.
Includes references and index
978-0-27370674-8
Marketing strategy
Implementation in the key
Communicating effectively
HF 5415 / .R32 2004
Marketing strategies: a contemporary approach/ Ashok Ranchhod (et all..) - 2nd ed. - London: Prentice Hall, 2007 - xxi, 416p. ill. ; 24 cm.
Includes references and index
978-0-27370674-8
Marketing strategy
Implementation in the key
Communicating effectively
HF 5415 / .R32 2004