Ranchhod, Ashok
Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran - 2nd ed. - London : Prentice Hall, 2007 - xxi, 416p. col. ill. (charts and graphs) ; 24 cm.
Includes references and index
978-0-27370674-8
Marketing strategy
Marketing analsis
Marketing positioning
Stake holders
Communicating effectively
Marketing culture
Global marketing
HF 5415 / .R32 2004
Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran - 2nd ed. - London : Prentice Hall, 2007 - xxi, 416p. col. ill. (charts and graphs) ; 24 cm.
Includes references and index
978-0-27370674-8
Marketing strategy
Marketing analsis
Marketing positioning
Stake holders
Communicating effectively
Marketing culture
Global marketing
HF 5415 / .R32 2004