Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran
By: Ranchhod, Ashok
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Contributor(s): Guran, Calin [Joint author].
Material type: 
TextPublisher: London : Prentice Hall, 2007Edition: 2nd ed.Description: xxi, 416p. col. ill. (charts and graphs) ; 24 cm.ISBN: 978-0-27370674-8.Subject(s): Marketing strategy | Marketing analsis | Marketing positioning | Stake holders | Communicating effectively | Marketing culture | Global marketingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .R3217 2004 (Browse shelf) | C.1 | Missing | 178913 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .R3217 2004 (Browse shelf) | C.2 | Available | 178914 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .R3217 2004 (Browse shelf) | C.3 | Available | 178915 |
Includes references and index
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