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Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran

By: Ranchhod, Ashok.
Contributor(s): Guran, Calin [Joint author].
Material type: TextTextPublisher: London : Prentice Hall, 2007Edition: 2nd ed.Description: xxi, 416p. col. ill. (charts and graphs) ; 24 cm.ISBN: 978-0-27370674-8.Subject(s): Marketing strategy | Marketing analsis | Marketing positioning | Stake holders | Communicating effectively | Marketing culture | Global marketingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R3217 2004 (Browse shelf) C.1 Missing 178913
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R3217 2004 (Browse shelf) C.2 Available 178914
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .R3217 2004 (Browse shelf) C.3 Available 178915

Includes references and index

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