Marketing strategies: (Record no. 22612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151130b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-27370674-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .R32 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ranchhod, Ashok |
| 9 (RLIN) | 50192 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategies: |
| Remainder of title | a contemporary approach/ |
| Statement of responsibility, etc | Ashok Ranchhod (et all..) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 416p. |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategy |
| 9 (RLIN) | 76204 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Implementation in the key |
| 9 (RLIN) | 76975 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communicating effectively |
| 9 (RLIN) | 76977 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guran, Calin |
| Relator term | Joint author |
| 9 (RLIN) | 76979 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.pearson-books.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 30/11/2015 | HF 5415 .R33 2004 | 178913 | 30/11/2015 | C.1 | 30/11/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 30/11/2015 | HF 5415 .R33 2004 | 178914 | 30/11/2015 | C.2 | 30/11/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 30/11/2015 | HF 5415 .R33 2004 | 178915 | 30/11/2015 | C.3 | 30/11/2015 | Books |