| 000 -LEADER |
|---|
| fixed length control field |
00904nam a22002657a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151130b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-27370674-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.R32 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ranchhod, Ashok |
| 9 (RLIN) |
50192 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategies |
| Remainder of title |
a contemporary approach |
| Statement of responsibility, etc |
Ashok Ranchhod and Calin Guran |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 416p. |
| Other physical details |
col. ill. (charts and graphs) ; |
| Dimensions |
24 cm. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing strategy |
| 9 (RLIN) |
76204 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing analsis |
| 9 (RLIN) |
76975 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing positioning |
| 9 (RLIN) |
76947 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Stake holders |
| 9 (RLIN) |
76976 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communicating effectively |
| 9 (RLIN) |
76977 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing culture |
| 9 (RLIN) |
76978 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Global marketing |
| 9 (RLIN) |
74132 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guran, Calin |
| Relator term |
Joint author |
| 9 (RLIN) |
76979 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.pearson-books.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |