The University of Dodoma Library Catalog

Marketing strategies (Record no. 22612)

000 -LEADER
fixed length control field 00904nam a22002657a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151130b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-27370674-8
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .R32 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ranchhod, Ashok
9 (RLIN) 50192
245 ## - TITLE STATEMENT
Title Marketing strategies
Remainder of title a contemporary approach
Statement of responsibility, etc Ashok Ranchhod and Calin Guran
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 416p.
Other physical details col. ill. (charts and graphs) ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note Includes references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
9 (RLIN) 76204
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing analsis
9 (RLIN) 76975
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing positioning
9 (RLIN) 76947
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Stake holders
9 (RLIN) 76976
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communicating effectively
9 (RLIN) 76977
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing culture
9 (RLIN) 76978
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global marketing
9 (RLIN) 74132
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Guran, Calin
Relator term Joint author
9 (RLIN) 76979
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name www.pearson-books.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
  Missing       Non-fiction Library, College of Business Studies and Law (CBSL) Library, College of Business Studies and Law (CBSL) General Collection 2015-11-30 HF 5415 .R3217 2004 178913 2015-11-30 C.1 2015-11-30 Books
          Non-fiction Library, College of Business Studies and Law (CBSL) Library, College of Business Studies and Law (CBSL) General Collection 2015-11-30 HF 5415 .R3217 2004 178914 2015-11-30 C.2 2015-11-30 Books
          Non-fiction Library, College of Business Studies and Law (CBSL) Library, College of Business Studies and Law (CBSL) General Collection 2015-11-30 HF 5415 .R3217 2004 178915 2015-11-30 C.3 2015-11-30 Books
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