The University of Dodoma Library Catalog

Pride, William M.

Foundations of marketing / William M. Pride and O. C. Ferrell - Boston : Houghton Mifflin Company, 2004 - xviii, 478 p. : col. ill. ; 25 cm.

Includes references and index

0-618-57360-7


Marketing
Customer relationship
Customer behavior
Pricing
Promotion
Business and society
Planning
Ethics
Social responsibility
E-marketing
Global markets
International maketing
Market selection
Marketing research
Information systems
Buying behavior
Segmentation
Evaluation
Product
Branding
Packaging
Managing goods
Managing services
Marketing channels
Supply-chain management
Retailing
Wholesaling
Advertising
Public relations
Personal selling
Sales promotion
Marketing careers

HF 5415 / .P75 2004

658.8
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