000 -LEADER |
fixed length control field |
02169cam a22006254a 4500 |
001 - CONTROL NUMBER |
control field |
14064025 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190702131056.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050804s2005 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-618-57360-7 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.P75 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pride, William M. |
9 (RLIN) |
77475 |
245 10 - TITLE STATEMENT |
Title |
Foundations of marketing / |
Statement of responsibility, etc |
William M. Pride and O. C. Ferrell |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Houghton Mifflin Company, |
Date of publication, distribution, etc |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 478 p. : |
Other physical details |
col. ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
77476 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer relationship |
9 (RLIN) |
74583 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer behavior |
9 (RLIN) |
77477 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing |
9 (RLIN) |
72164 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Promotion |
9 (RLIN) |
69874 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business and society |
9 (RLIN) |
77478 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Planning |
9 (RLIN) |
69347 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Ethics |
9 (RLIN) |
77479 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social responsibility |
9 (RLIN) |
72461 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
E-marketing |
9 (RLIN) |
76283 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global markets |
9 (RLIN) |
73045 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International maketing |
9 (RLIN) |
77480 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market selection |
9 (RLIN) |
77481 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
9 (RLIN) |
77482 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Information systems |
9 (RLIN) |
77483 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Buying behavior |
9 (RLIN) |
72596 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Segmentation |
9 (RLIN) |
69869 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Evaluation |
9 (RLIN) |
73222 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product |
9 (RLIN) |
72458 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding |
9 (RLIN) |
76535 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Packaging |
9 (RLIN) |
76536 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing goods |
9 (RLIN) |
77484 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing services |
9 (RLIN) |
76229 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing channels |
9 (RLIN) |
77485 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Supply-chain management |
9 (RLIN) |
72897 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retailing |
9 (RLIN) |
76542 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Wholesaling |
9 (RLIN) |
76701 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
77486 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations |
9 (RLIN) |
77487 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Personal selling |
9 (RLIN) |
76337 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion |
9 (RLIN) |
6295 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing careers |
9 (RLIN) |
77488 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ferrell, O. C. |
Relator term |
Joint author |
9 (RLIN) |
6373 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052093-b.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052093-b.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052093-d.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052093-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052093-t.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052093-t.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |