Foundations of marketing / William M. Pride and O. C. Ferrell
By: Pride, William M.
Contributor(s): Ferrell, O. C [Joint author].Material type: TextPublisher: Boston : Houghton Mifflin Company, 2004Description: xviii, 478 p. : col. ill. ; 25 cm.ISBN: 0-618-57360-7.Subject(s): Marketing | Customer relationship | Customer behavior | Pricing | Promotion | Business and society | Planning | Ethics | Social responsibility | E-marketing | Global markets | International maketing | Market selection | Marketing research | Information systems | Buying behavior | Segmentation | Evaluation | Product | Branding | Packaging | Managing goods | Managing services | Marketing channels | Supply-chain management | Retailing | Wholesaling | Advertising | Public relations | Personal selling | Sales promotion | Marketing careersDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode|
|Books||Library, College of Business Studies and Law (CBSL) General Collection||Non-fiction||HF 5415 .P75 2004 (Browse shelf)||C.1||Available||1837586|
Includes references and index