Dolan, Robert J.
Marketing management : text and cases / Robert J. Dolan - Boston : McGraw-Hill Irwin, 2002 - ix, 498 p. : ill. ; 26 cm.
Includes bibliographical references
0-07-249980-X (alk. paper)
2001045238
Marketing
Marketing strategy
Product policy
Marketing communication
Pricing policy
Consumer behaviour
HF 5415.13 / .Q45 2002
Marketing management : text and cases / Robert J. Dolan - Boston : McGraw-Hill Irwin, 2002 - ix, 498 p. : ill. ; 26 cm.
Includes bibliographical references
0-07-249980-X (alk. paper)
2001045238
Marketing
Marketing strategy
Product policy
Marketing communication
Pricing policy
Consumer behaviour
HF 5415.13 / .Q45 2002