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Marketing management :

Dolan, Robert J.

Marketing management : text and cases / Robert J. Dolan - Boston : McGraw-Hill Irwin, 2002 - ix, 498 p. : ill. ; 26cm.

ISBN: 007249980X

Subjects--Topical Terms:
Marketing management
Marketing strategy
Consumer behaviour

LC Class. No.: HF5415.13 / .D65 2002

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