The University of Dodoma Library Catalog

Dolan, Robert J.

Marketing management : text and cases / Robert J. Dolan - Boston : McGraw-Hill Irwin, 2002 - ix, 498 p. : ill. ; 26 cm.

Includes bibliographical references

0-07-249980-X (alk. paper)

2001045238


Marketing
Marketing strategy
Product policy
Marketing communication
Pricing policy
Consumer behaviour

HF 5415.13 / .Q45 2002
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