Marketing management : (Record no. 7160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532cam a22001694a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010621s2002 maua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007249980X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .D65 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dolan, Robert J. |
| 9 (RLIN) | 11897 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | Robert J. Dolan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 498 p. : |
| Other physical details | ill. ; |
| Dimensions | 26cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 11898 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategy |
| 9 (RLIN) | 76204 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 9 (RLIN) | 71132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 23/06/2015 | HF5415.13 .D65 2002 | 6174 | 23/06/2015 | C.1 | 23/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 23/06/2015 | HF5415.13 .D65 2002 | 6175 | 23/06/2015 | C.2 | 23/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF5415.13 .D65 2002 | 173964 | 16/10/2015 | C.3 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF5415.13 .D65 2002 | 173966 | 16/10/2015 | C.4 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/10/2015 | HF5415.13 .D65 2002 | 175057 | 22/10/2015 | C.5 | 22/10/2015 | Books |