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The University of Dodoma Library Catalog

Marketing management : (Record no. 7160)

000 -LEADER
fixed length control field 00821cam a22002654a 4500
001 - CONTROL NUMBER
control field 12448053
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190616172144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010621s2002 maua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001045238
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-249980-X (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .Q45 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dolan, Robert J.
9 (RLIN) 11897
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc Robert J. Dolan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent ix, 498 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 11898
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
9 (RLIN) 76204
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product policy
9 (RLIN) 76289
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
9 (RLIN) 76550
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing policy
9 (RLIN) 76051
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 71132
856 42 - ELECTRONIC LOCATION AND ACCESS
Host name www.mhhe.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-06-23 HF 5415.13 .Q45 2002 6174 2015-06-23 C.1 2015-06-23 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-06-23 HF 5415.13 .Q45 2002 6175 2015-06-23 C.2 2015-06-23 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-16 HF 5415.13 .Q45 2002 173964 2015-10-16 C.3 2015-10-16 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-16 HF 5415.13 .Q45 2002 173966 2015-10-16 C.4 2015-10-16 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-22 HF 5415.13 .Q45 2002 175057 2015-10-22 C.5 2015-10-22 Books
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