Marketing management : text and cases / Robert J. Dolan
By: Dolan, Robert J
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Material type: 
TextPublisher: Boston : McGraw-Hill Irwin, 2002Description: ix, 498 p. : ill. ; 26 cm.ISBN: 0-07-249980-X (alk. paper).Subject(s): Marketing | Marketing strategy | Product policy | Marketing communication | Pricing policy | Consumer behaviourOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .Q45 2002 (Browse shelf) | C.1 | Available | 6174 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .Q45 2002 (Browse shelf) | C.2 | Available | 6175 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .Q45 2002 (Browse shelf) | C.3 | Available | 173964 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .Q45 2002 (Browse shelf) | C.4 | Available | 173966 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .Q45 2002 (Browse shelf) | C.5 | Available | 175057 |
Includes bibliographical references
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