Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.
By: Pride, William M
.
Contributor(s): Ferrell, O. C.
Material type: 
TextPublisher: Boston : Houghton Mifflin, c2004Description: xviii, 478 p. : col. ill. ; 28 cm.ISBN: 0618251510 (student ed.); 0618251502 (exam copy).Other title: Foundations of marketing.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Library, College of Business Studies and Law (CBSL) | HF5415 .P6584 2004 (Browse shelf) | Available | 11120 |
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| HF 5415 .P658 2000 Marketing : | HF 5415 .P658 2006 Marketing : | HF 5415 .P658 2006 Marketing : | HF5415 .P6584 2004 Pride-Ferrell foundations of marketing / | HF 5415 .P75 2004 Foundations of marketing / | HF5415 .R3217 2004 Marketing strategies : | HF 5415 .R3217 2004 Marketing strategies |
Includes bibliographical references and indexes.
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