Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

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TextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Business, Economics and Law Library Collection				HF5415 .P6584 2004 (Browse shelf(Opens below))					Available			11120

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Includes bibliographical references and indexes.

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