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Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C.
Material type: TextTextPublisher: Boston : Houghton Mifflin, c2004Description: xviii, 478 p. : col. ill. ; 28 cm.ISBN: 0618251510 (student ed.); 0618251502 (exam copy).Other title: Foundations of marketing.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
HF5415 .P6584 2004 (Browse shelf) Available 11120
Browsing Library, College of Business Studies and Law (CBSL) Shelves Close shelf browser
HF 5415 .P658 2000 Marketing : HF 5415 .P658 2006 Marketing : HF 5415 .P658 2006 Marketing : HF5415 .P6584 2004 Pride-Ferrell foundations of marketing / HF 5415 .P75 2004 Foundations of marketing / HF5415 .R3217 2004 Marketing strategies : HF 5415 .R3217 2004 Marketing strategies

Includes bibliographical references and indexes.

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