Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner
By: Dwyer, F. Robert
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Contributor(s): Tanner, John F [Joint author].
Material type: 
TextPublisher: Boston : McGraw-Hill, 2006Edition: 3rd ed.Description: xxix, 683 p. : ill. ; 26 cm.ISBN: 0-07-286578-4 (alk. paper).Subject(s): Marketing | Business marketing | Marketing opportunities | current customers | Marketing strategy | Managing products | Managing customes | Managing programs | Sales | Sales management | Pricing | NegotiationOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.3 | Available | 166421 | |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.4 | Available | 170893 | |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.5 | Available | 170894 | |
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.6 | Available | 170909 | |
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Library, College of Education (CoED) General Collection | Non-fiction | HF 5415 .D93 2006 (Browse shelf) | 2-6 | Available | 6678 | |
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Library, College of Informatics and Virtual Education (CIVE) General Collection | HF5415 .D92 2006 (Browse shelf) | 1-6 | Available | 609 |
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
| No cover image available | No cover image available | |||||||
| HF 5415 .D756 2005 Introduction to marketing concepts / | HF 5415 .D756 2005 Introduction to marketing concepts / | HF 5415 .D92 2006 Business marketing : | HF 5415 .D92 2006 Business marketing : | HF 5415 .D92 2006 Business marketing : | HF 5415 .D92 2006 Business marketing : | HF 5415 .F37 1997 Marketing essentials / |
Includes bibliographical references and index
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