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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F [Joint author].
Material type: TextTextPublisher: Boston : McGraw-Hill, 2006Edition: 3rd ed.Description: xxix, 683 p. : ill. ; 26 cm.ISBN: 0-07-286578-4 (alk. paper).Subject(s): Marketing | Business marketing | Marketing opportunities | current customers | Marketing strategy | Managing products | Managing customes | Managing programs | Sales | Sales management | Pricing | NegotiationOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D92 2006 (Browse shelf) C.3 Available 166421
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D92 2006 (Browse shelf) C.4 Available 170893
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D92 2006 (Browse shelf) C.5 Available 170894
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D92 2006 (Browse shelf) C.6 Available 170909
Books Books Library, College of Education (CoED)
General Collection
Non-fiction HF 5415 .D93 2006 (Browse shelf) 2-6 Available 6678
Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415 .D92 2006 (Browse shelf) 1-6 Available 609
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415 .D92 2006 Business marketing : HF 5415 .D92 2006 Business marketing : HF 5415 .D92 2006 Business marketing : HF 5415 .D92 2006 Business marketing : HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials /

Includes bibliographical references and index

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