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Marketing / Roger A. Kerin ... [et al.]

By: Kerin, Roger A.
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2003Edition: 7th ed.Description: xliii, 741 p. : col. ill. (charts, graphs and map) ; 29 cm.ISBN: 0-07-241075-2; 0-07-115122-2 (international ed.).Subject(s): Marketing | Consumer behaviour | Organizational markets | Buyer behavior | Ethics | Social responsibility | Global markets | Market segment | Market target | New products | New services | Managing products | Managing brands | Managing services | Pricing | Wholesale | Retailing | Advertising | Sales promotions | Personal selling | Sales management | Marketing process | Marketing planning
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2007 (Browse shelf) C.1 Available 173729
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2002 (Browse shelf) C.2 Not For Loan 173731
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2002 (Browse shelf) C.3 Available 173732
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2002 (Browse shelf) C.4 Available 173733
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2002 (Browse shelf) C.5 Available 173734
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2002 (Browse shelf) C.6 Available 173735
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29 2002 (Browse shelf) C.7 Available 174940

Includes bibliographical references and indexes

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