The University of Dodoma Library Catalog

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1. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .G675 2008] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .G675 2008] (6). Lost (1).

2. Essentials of marketing / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1991] (2).

3. Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius

by KERIN, Roger A | Hartley, Steven William [Joint author] | Rudelius, William [Joint author].

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .K452 2007] (7). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .K452 2007] (1).

4. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .C52 1998] (1).

5. Essentials of marketing / Frances Brassington and Stephen Pettitt

by Brassington, Frances | Pettitt, Stephen [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall Financial Times, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .B6336 2007] (2). Lost (3).

6. Management of a sales force / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro

by Stanton, William J | Buskirk, Richard Hobart, 1927- | Spiro, Rosann L.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1995Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5438.4 .S78 1995] (1).

7. Marketing / Roger A. Kerin ... [et al.]

by Kerin, Roger A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2007] (6). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2002] (1).

8. Marketing : best practices / K. Douglas Hoffman ... [et al.]

by Hoffman, K. Douglas.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2003] (2).

9. Contemporary marketing / Louis E. Boone and David L. Kurtz

by Boone, Louis E | Kurtz, David L [Joint author].

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson South-Western, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5410 .B66 2006] (1).

10. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .L2624 1998] (1).

11. Marketing / Eric N. Berkowitz ...[et al.]

by Berkowitz, Eric N [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29474 2000] (2). Lost (2).

12. Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky.

by Anderson, Rolph E | Dubinsky, Alan J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2004Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HF5438.25 .A524 2004] (1).

13. Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]

by Wong, Kenneth B.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2005Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M309 2005] (2).

14. Sales management : Decisions, strategies and cases / Richard R. Still, Edward W. Cundiff and Norman A.P. Govoni

by Still, Richard R | Cundiff, Edward W [Joint author] | Govoni, Norman A. P [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice -Hall of India, 2004Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5438 .S693 2004] (3).

15. Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

by Shapiro, Stanley J | Perreault, William D | McCartahy, E. Jerome.

Edition: 8th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Irwin, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 1996] (2).

16. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P75 2004] (1).

17. Marketing / Roger A. Kerin & Steven W. Hartley

by Kerin, Roger A | Hartley, Steven W [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; Mc Graw Hill Education. 2019Online access: Click here to access online Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .K47 2019] (1).

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