The University of Dodoma Library Catalog

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1. Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Edition: Library ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P658 2000] (3). Lost (1).

2. Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1987Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF5415 .P658 1987] (1).

3. Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2004Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .L2624 2004] (8). Lost (1).

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