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Introduction to marketing concepts / Graeme Drummond and John Ensor

By: Drummond, Graeme.
Contributor(s): Ensor, John [Joint author].
Material type: TextTextPublisher: London: Elsevier, 2005Description: xiii, 283 p. : col. ill. ; 26 cm.ISBN: 0 7506 59995 5.Subject(s): Strategic | Segmentation | Research | Products | Environmental factors | Price and pricing | Promotion | Place | ControlOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D756 2005 (Browse shelf) C.1 Available 1835966
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .D756 2005 (Browse shelf) C.2 Available 1836095
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
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HF 5415 .D53 1997 Marketin : HF 5415 .D66 2005 Strategic marketing decisions in global markets / HF 5415 .D756 2005 Introduction to marketing concepts / HF 5415 .D756 2005 Introduction to marketing concepts / HF 5415 .D92 2006 Business marketing : HF 5415 .D92 2006 Business marketing : HF 5415 .D92 2006 Business marketing :

Includes index

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