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Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
by PERREAULT, William D | McCarthy, E. Jerome [Joint author]. Edition: 14th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education
[Call number: HF5415.13 .M369 2002]
(1), Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .M369 2002]
(2). Lost (1).
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2.
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Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy
by Perreault, William D | McCarthy, E. Jerome [Joint author]. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M378 2003]
(5).
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3.
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International marketing / Vern Terpstra and Ravi Sarathy
by Terpstra, Vern | Sarathy, Ravi [Joint author]. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1416 .T48 2000]
(4).
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4.
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Essentials of marketing / E. Jerome McCarthy and William D. Perreault
by McCarthy, E. Jerome | Perreault, William D [Joint author]. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M378 1991]
(2).
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5.
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The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam
by Schewe, Charles D | Hiam, Alexander Watson [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .H47 1998]
(1).
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6.
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Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter
by Churchill, Gilbert A | Peter, J. Paul [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .C52 1998]
(1).
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7.
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Cases in strategic marketing / David Rosenthal and Lew G. Brown
by Rosenthal, David W | Brown, Lew G [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.135 .R67 2000]
(1).
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8.
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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault
by McCarthy, E. Jerome | Perreault, William D [Joint author]. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M378 1994]
(1).
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9.
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Essentials of marketing / Frances Brassington and Stephen Pettitt
by Brassington, Frances | Pettitt, Stephen [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Prentice Hall Financial Times, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .B6336 2007]
(2). Lost (3).
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10.
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Ethics and the conduct of business / John R. Boatright
by Boatright, John Raymond. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5387 .B6 1993]
(1).
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11.
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Effective small business management / Norman M. Scarborough, Thomas W. Zimmerer and William Naumes, case editor.
by Scarborough, Norman M | Zimmerer, Thomas [Joint author] | Naumes, William [Case editor]. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Columbus : Merrill Publishing Company, 1991Availability: No items available Damaged (1).
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12.
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Introduction to business / Julian E. Gaspar ... [et al.]
by Gaspar, Julian E [Author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HD 31 .I596 2006]
(1). Lost (2).
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13.
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Family business / Ernesto J. Poza
by Poza, Ernesto J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, 2004Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HD 62.25 .P687 2004]
(2).
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14.
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Environmental engineering and support services : a handbook for exporters from developing countries / International Trade Centre
by International Trade Centre. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Geneva : International Trade Centre UNCTAD/WTO, 1997Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HD 9718 .D44W45 1997]
(1).
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15.
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Principles & practice of marketing / Jim Blythe
by Blythe, Jim. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Thomson, 2014Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .B48 2006]
(2).
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16.
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Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy
by Perreault, William D | McCarthy, E. Jerome [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1101 .P47 2003]
(5).
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17.
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Introduction to marketing concepts / Graeme Drummond and John Ensor
by Drummond, Graeme | Ensor, John [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Elsevier, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .D756 2005]
(2).
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18.
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Marketing channels : a management view / Bert Rosenbloom
by Rosenbloom, Bert. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : The dryden Press, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.129 .R67 1991]
(1).
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19.
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Business today : David J. Richman ...[et al.]
by Rachman, David J. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Mc Graw - Hill, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5351 .R26 1996]
(1).
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20.
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International marketing / R. Srinivasan
by Srinivasan, R. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice - Hall of India, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1416 .S33 2005]
(3).
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