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Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert

By: Capon, Noel.
Contributor(s): Capon, Roy [Joint author] | Mac Hulbert, James [Joint author].
Material type: TextTextPublisher: New York : Wessex, 2009Edition: European edition.Description: xxxii, various pagings : ill. ; 30 cm.ISBN: 978-0-9797344-4-1.Subject(s): Management | Targeting | Positioning | Managing brands | Product line | Firm | Brand equity | New products | Communications | Sales | Customer management | Customer value | CostsOnline resources: Click here to access online | Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .C37 2009 (Browse shelf) C.1 Available 1838085
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .C37 2009 (Browse shelf) C.2 Available 1838086

Includes index

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