Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert
By: Capon, Noel
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Contributor(s): Capon, Roy [Joint author] | Mac Hulbert, James [Joint author].
Material type: 
TextPublisher: New York : Wessex, 2009Edition: European edition.Description: xxxii, various pagings : ill. ; 30 cm.ISBN: 978-0-9797344-4-1.Subject(s): Management | Targeting | Positioning | Managing brands | Product line | Firm | Brand equity | New products | Communications | Sales | Customer management | Customer value | CostsOnline resources: Click here to access online | Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .C37 2009 (Browse shelf) | C.1 | Available | 1838085 | |
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Books
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Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .C37 2009 (Browse shelf) | C.2 | Available | 1838086 |
Includes index
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