The University of Dodoma Library Catalog

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1. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .G675 2008] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .G675 2008] (6). Lost (1).

2. Contemporary marketing / Louis E. Boone and David L. Kurtz

by Boone, Louis E | Kurtz, David L [Joint author].

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson South-Western, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5410 .B66 2006] (1).

3. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .L2624 1998] (1).

4. Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A, 1944- [Joint author].

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Pearson/Prentice Hall, 2004Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.135 .K47 2004] (2).

5. Marketing / Eric N. Berkowitz ...[et al.]

by Berkowitz, Eric N [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29474 2000] (2). Lost (2).

6. Marketin : concpets and strategies / Dibb, Sally ...[et al.]

by Dibb, Sally.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1997Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .D53 1997] (1).

7. Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert

by Capon, Noel | Capon, Roy [Joint author] | Mac Hulbert, James [Joint author].

Edition: European editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wessex, 2009Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .13.C37 2009] (3).

8. Marketing : an introduction / Rosalind Masterson, Nichola Phillips and David Pickton

by Masterson, Rosalind | Phillips, Nichola [joint author] | Pickton, David [joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE publications, 2017Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.2 .M37 2017] (1).

9. Marketing / Roger A. Kerin & Steven W. Hartley

by Kerin, Roger A | Hartley, Steven W [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; Mc Graw Hill Education. 2019Online access: Click here to access online Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .K47 2019] (1).

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