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Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck

By: Ferrell, O. C.
Contributor(s): Lucas, George H [Joint author] | Luck, David Johnston [Joint author].
Material type: TextTextPublisher: Cincinnati : College Division, South-Western Publishing Company, 1994Description: xv, 404 p. : col. ill. ; 24 cm.ISBN: 0-538-82823-4.Subject(s): Marketing | Marketing management | Information analysis | Marketing strategy | SWOT utilization | Marketing ethics | Market planning | Social responsibility | Financial analysis | Marketing plan
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .F469 1994 (Browse shelf) C.1 Available 6927

Includes bibliographical references and index

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