The University of Dodoma Library Catalog

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1. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .G675 2008] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .G675 2008] (6). Lost (1).

2. Cases in strategic marketing / David Rosenthal and Lew G. Brown

by Rosenthal, David W | Brown, Lew G [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.135 .R67 2000] (1).

3. Essentials of marketing / Frances Brassington and Stephen Pettitt

by Brassington, Frances | Pettitt, Stephen [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall Financial Times, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .B6336 2007] (2). Lost (3).

4. Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1101 .P47 2003] (5).

5. Marketing channels : a management view / Bert Rosenbloom

by Rosenbloom, Bert.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : The dryden Press, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.129 .R67 1991] (1).

6. Business today : David J. Richman ...[et al.]

by Rachman, David J.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw - Hill, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5351 .R26 1996] (1).

7. Core concepts of marketing / John Burnett

by Burnett, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John wiley & sons, 2001Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .B77 2001] (1).

8. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P75 2004] (1).

9. Global marketing / Warren J. Keegan and Mark C. Green

by Keegan, Warren J [Author] | Green, Mark C [Joint author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2015Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5410 .K44 2015] (1).

10. Marketing : an introduction / Rosalind Masterson, Nichola Phillips and David Pickton

by Masterson, Rosalind | Phillips, Nichola [joint author] | Pickton, David [joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE publications, 2017Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.2 .M37 2017] (1).

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