Brand leadership / David A. Aake and Erich Joachimsthaler

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TextPublication details: New York : Free Press, 2000Description: xii, 351 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	Non-fiction	HD69 .A35 2000 (Browse shelf(Opens below))	C.1	Available	220

Includes bibliographical references (p. 331-335) and index.

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