The University of Dodoma Library Catalog

Brand leadership / (Record no. 2418)

000 -LEADER
fixed length control field 01395cam a22003254a 4500
001 - CONTROL NUMBER
control field 11867853
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210629200751.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991214s2000 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99089668
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684839245
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69
Item number .B7A21 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 794
245 10 - TITLE STATEMENT
Title Brand leadership /
Statement of responsibility, etc David A. Aaker, Erich Joachimsthaler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 351 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 331-335) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 795
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Joachimsthaler, Erich,
Dates associated with a name 1956-
9 (RLIN) 796
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/99089668.html">http://www.loc.gov/catdir/bios/simon051/99089668.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/99089668.html">http://www.loc.gov/catdir/samples/simon031/99089668.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon033/99089668.html">http://www.loc.gov/catdir/description/simon033/99089668.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Library Collection of Informatics and Virtual Education Library Collection of Informatics and Virtual Education General Collection 2015-04-04 HD 69 .B7A21 2000 220 2015-04-04 C.1 2015-04-04 Books
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