Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

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TextPublication details: Boston : Irwin, 1994Edition: 6th edDescription: xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Business, Economics and Law Library Collection General Collection		Non-fiction		HF5415.M378 1994 (Browse shelf(Opens below))				C.1	Available			10460

Includes bibliographical references and indexes

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