Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

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TextPublication details: Boston : Irwin, 1994Edition: 6th edDescription: xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF5415.M378 1994 (Browse shelf(Opens below))	C.1	Available	10460

Includes bibliographical references and indexes

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