Customer relationship management : making hard decisions with soft numbers /

Anton, Jon

Customer relationship management : making hard decisions with soft numbers / Jon Anton. - Upper Saddle River, New Jersey: Prentice Hall, 1996 - viii, 183 p. : ill. ; 25 cm

Includes bibliographical references (p. 179-181) and index.

0134384741

95033737


Customer relations--Management--Statistical models.
Customer relationship Management--Management--Case studies.
Changing corporate cultures

HF 5415.5 / .A58 1996
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