Customer relationship management : making hard decisions with soft numbers /
Anton, Jon
Customer relationship management : making hard decisions with soft numbers / Jon Anton. - Upper Saddle River, New Jersey: Prentice Hall, 1996 - viii, 183 p. : ill. ; 25 cm
Includes bibliographical references (p. 179-181) and index.
0134384741
95033737
Customer relations--Management--Statistical models.
Customer relationship Management--Management--Case studies.
Changing corporate cultures
HF 5415.5 / .A58 1996
Customer relationship management : making hard decisions with soft numbers / Jon Anton. - Upper Saddle River, New Jersey: Prentice Hall, 1996 - viii, 183 p. : ill. ; 25 cm
Includes bibliographical references (p. 179-181) and index.
0134384741
95033737
Customer relations--Management--Statistical models.
Customer relationship Management--Management--Case studies.
Changing corporate cultures
HF 5415.5 / .A58 1996