Customer relationship management :

Anton, Jon.

Customer relationship management : making hard decisions with soft numbers / Jon Anton. - Upper Saddle River, N.J. : Prentice Hall, c1996. - viii, 183 p. : ill. ; 25 cm.

Includes bibliographical references (p. 179-181) and index.

0134384741

95033737


Customer relations--Management--Statistical models.
Customer relations--Management--Case studies.

HF5415.5 / .A58 1996

658.8/12
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