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Business marketing : connecting strategy, relationships, and learning /

Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - 3rd ed. - Boston : McGraw-Hill, 2006 - xxix, 683 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 0072865784

LCCN: 2004058191

Subjects--Topical Terms:
Business marketing

LC Class. No.: HF5415 / .D89 2006

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