Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner
By: Dwyer, F. Robert
.
Contributor(s): Tanner, John F [Joint author].
Material type: 
TextPublisher: Boston : McGraw-Hill, 2006Edition: 3rd ed.Description: xxix, 683 p. : ill. ; 26 cm.ISBN: 0-07-286578-4 (alk. paper).Subject(s): Marketing | Business marketing | Marketing opportunities | current customers | Marketing strategy | Managing products | Managing customes | Managing programs | Sales | Sales management | Pricing | NegotiationOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Library Collection of Informatics and Virtual Education General Collection | HF5415 .D92 2006 (Browse shelf) | 1-6 | Available | 609 | ||
|
Books
|
Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.3 | Available | 166421 | |
|
Books
|
Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.4 | Available | 170893 | |
|
Books
|
Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.5 | Available | 170894 | |
|
Books
|
Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .D92 2006 (Browse shelf) | C.6 | Available | 170909 | |
|
Books
|
Library, Collection of Education General Collection | Non-fiction | HF 5415 .D93 2006 (Browse shelf) | C.2 | Available | 6678 |
Includes bibliographical references and index
There are no comments for this item.