000 -LEADER |
fixed length control field |
01173cam a22003614a 4500 |
001 - CONTROL NUMBER |
control field |
13695252 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210107162621.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040823s2006 mauad bi 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004058191 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-286578-4 (alk. paper) |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.D93 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dwyer, F. Robert |
9 (RLIN) |
1643 |
245 10 - TITLE STATEMENT |
Title |
Business marketing : |
Remainder of title |
connecting strategy, relationships, and learning / |
Statement of responsibility, etc |
F. Robert Dwyer and John F. Tanner |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 683 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
1658 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business marketing |
9 (RLIN) |
63733 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing opportunities |
9 (RLIN) |
76438 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
current customers |
9 (RLIN) |
76439 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing strategy |
9 (RLIN) |
76204 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing products |
9 (RLIN) |
76440 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing customes |
9 (RLIN) |
76441 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing programs |
9 (RLIN) |
76442 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales |
9 (RLIN) |
72552 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales management |
9 (RLIN) |
11909 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing |
9 (RLIN) |
72164 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Negotiation |
9 (RLIN) |
76443 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Tanner, John F. |
9 (RLIN) |
1645 |
Relator term |
Joint author |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Host name |
www.mhhe.com |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |