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Advertising management/

Batra, Rajeev

Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Delhi: Prentice Hall, 1996 - xiii, 754 p. : ill. ; 25 cm.

Includes references and index

ISBN: 9788120312197

LCCN: 95025901

Subjects--Topical Terms:
Advertising

LC Class. No.: HF 5823 / .B38 1996

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