Advertising management / Rajeev Batra, John G. Myers and David A. Aaker
By: Batra, Rajeev
.
Contributor(s): Myers, John G [Joint author] | Aaker, David A [Joint author].
Material type: 
TextPublisher: New Delhi : Prentice Hall, 2007Edition: 5th ed.Description: xiii, 754 p. : ill. ; 25 cm.ISBN: 978-81-203-1219-7.Subject(s): Advertiser -- Management | Marketing communications | Segmentation | Brand equity | Attitudes | Positioning | Sales promotionsDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Library Collection of Informatics and Virtual Education General Collection | HF5823 .A13 1996 (Browse shelf) | 1-3 | Available | 1004 | ||
|
Books
|
Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5813 .I53B38 2007 (Browse shelf) | C.2 | Available | 174252 | |
|
Books
|
Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5813 .I53B38 2007 (Browse shelf) | C.3 | Available | 174255 |
Includes references and index
There are no comments for this item.