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Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

By: Batra, Rajeev.
Contributor(s): Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].
Material type: TextTextPublisher: New Delhi : Prentice Hall, 2007Edition: 5th ed.Description: xiii, 754 p. : ill. ; 25 cm.ISBN: 978-81-203-1219-7.Subject(s): Advertiser -- Management | Marketing communications | Segmentation | Brand equity | Attitudes | Positioning | Sales promotionsDDC classification: 659.1
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
HF5823 .A13 1996 (Browse shelf) 1-3 Available 1004
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5813 .I53B38 2007 (Browse shelf) C.2 Available 174252
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5813 .I53B38 2007 (Browse shelf) C.3 Available 174255

Includes references and index

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