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Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Prentice Hall, 1996Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:
  • 9788120312197
Subject(s): LOC classification:
  • HF 5823 .B38 1996
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Special Reserve Non-fiction HF5823 .B38 1996 (Browse shelf(Opens below)) C.1 Available 1004
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5823 .B38 1996 (Browse shelf(Opens below)) C.2 Available 174252
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5823 .B38 1996 (Browse shelf(Opens below)) C.3 Available 174255
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5823 .B38 1996 (Browse shelf(Opens below)) C.4 Available 174897

Includes references and index

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