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Marketing:

Dibb, Sally

Marketing: concepts and strategies/ Dibb, Sally ...[et al.] - 3rd ed. - Boston : Houghton Mifflin, 1997 - xxi, 842 p. : col. ; 26 cm.

Includes bibliographical references and indexies

ISBN: 0-395-79005-0

Subjects--Topical Terms:
Marketing concepts
Promotion decision
Pricing decision

LC Class. No.: HF 5415 / .D53 1997

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