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Marketin : concpets and strategies / Dibb, Sally ...[et al.]

By: Dibb, Sally.
Material type: TextTextPublisher: Boston : Houghton Mifflin, 1997Edition: 3rd ed.Description: xxi, 842 p. : col. ; 26 cm.ISBN: 0-395-79005-0.Subject(s): Marketing concepts | Marketing environment | Organizational Markets | Buying behaviour | Consumer behaviour | International markets | Marketing research | information system | Segementing markets | Targeting | Positioning
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .D53 1997 (Browse shelf) C.1 Available 1837429

Includes bibliographical references and indexies

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