Marketin : concpets and strategies / Dibb, Sally ...[et al.]
By: Dibb, Sally
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Material type: 
TextPublisher: Boston : Houghton Mifflin, 1997Edition: 3rd ed.Description: xxi, 842 p. : col. ; 26 cm.ISBN: 0-395-79005-0.Subject(s): Marketing concepts | Marketing environment | Organizational Markets | Buying behaviour | Consumer behaviour | International markets | Marketing research | information system | Segementing markets | Targeting | Positioning
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .D53 1997 (Browse shelf) | C.1 | Available | 1837429 |
Includes bibliographical references and indexies
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