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Marketing :

Pride, William M.

Marketing : concepts and strategies / William M. Pride and O.C. Ferrell - Boston: Houghton Mifflin Company, 2006 - xxiv, various pagination: ill., charts, graphs, pictures and map; 28 cm.

Includes notes, glossary, and indexes

ISBN: 0-618-57831-5

LCCN: 2004111266

Subjects--Topical Terms:
Marketing strategy
Customer relation
Customer behavior
Pricing

LC Class. No.: HF 5415 / .P75 2006

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