Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

By:

Pride, William M

Contributor(s):

Ferrell, O. C [author]

Material type: Text

TextPublication details: Boston: Houghton Mifflin Company, 2006Description: xxiv, various pagination: ill., charts, graphs, pictures and map; 28 cmISBN:

0-618-57831-5

Subject(s):

Marketing strategy
Customer relation
Customer behavior
Pricing

LOC classification:

HF 5415 .P75 2006

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5415 .P75 2006 (Browse shelf(Opens below))	C.1	Available		177018
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5415 .P75 2006 (Browse shelf(Opens below))	C.2	Available		1837514

Includes notes, glossary, and indexes

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